Friday, May 22, 2020

Essay on The Effect of Consumer Culture on Education

The Effect of Consumer Culture on Education Consumer culture has without a doubt affected my education. Education involves many things we value, and much of what we value has been bought. Whether it be the calculators we use in math class or the texts we read in English, commodities are helping teach us to do things. On another level however , consumer culture affects our personal education in that we act and think differently than we might if our culture was less about that which can be bought or sold. Much of this is due to the coverage of events presented by the Mass Media. We watch people†¦show more content†¦You cant be too shy because that is not desirable. Nor can you be too outspoken in class because then you are classified in some way; after all if people hear what you have to say they can form an opinion of you. So we search to find that happy medium displayed in the world we watch on our television. I agree with Edmundson to some degree. Yes, consumer culture definitely affects the way most of us see ourselves and want to be seen by others. After all, Enthusiasmà ¢Ã¢â€š ¬Ã‚ ¦quickly looks absurd. The form of character thats most appealing on TV is calmly self-interested though never greedy, attuned to the conventions, and ironic. This definitely resembles the character that I personally find desirable, and I imagine many other people feel the same way. But I believe there is a point when people stop trying to conform to an image because it is too much work, but Edmundson concludes that people are constantly . I am noticing this more now that I am in college. In high school it seemed like more people were stuck between being cool and being unique, not sure themselves which they wanted to be. Now it seems those who are unique by nature stop trying to be like the normal and show their true colors. I imagine this is true in the class room as well. Though some people may not talk a lot in the classroom, I believe that the professor need only to read their papersShow MoreRelatedThe Evolution Of Higher Education1469 Words   |  6 PagesThe Evolution of Higher Education Higher education has continued to evolve just as society has in its accessibility and purpose in surviving its students. In Mark Edmundson’s On the uses of a liberal education: 1. as lite entertainment for bored college students, he discusses how consumer culture has turned every aspect of higher education into a buyer’s market which students feed into. William Deresiewicz’s The Neoliberal Arts: How college sold its should to the market expands on this idea fromRead MoreAppiah Appiah1300 Words   |  6 Pagesdiscussed the positive effects of globalization. Appiah defined globalization as the contamination of cultures. Despite the negative connotation of the word â€Å"contamination†, Appiah proposed that as different cultures share their ideas and products with other cultures, the spread of diverse concepts and goods would increase. In turn, people would assimilate these differing concepts and goods that originate from different countries. Therefore, th e diffusion of one culture into another culture compares to contaminationRead MoreThe Modern Era Of American History1555 Words   |  7 Pagesnew religion of Americans who sought to modernize culture and education and the old religion of Americans who advocated for a return to the archaic forms of living. With an end to the First World War, Americans at long last were able to concern themselves with personal matters, needs, and desires, as opposed to those of the country’s in wartime t. This development of a high value placed on self-treatment resulted in the rise of a consumer culture that entailed the rise of industry and the manufactureRead MoreJoseph Gatto, Former New York City Teacher Of The Year And By John Taylor Gatto889 Words   |  4 Pagesformer New York City Teacher of the Year and author of â€Å"Against School: How public education cripples our kids, and why,† believes that forced schooling essentially molds young minds into society’s servants. Gatto begins his argument by drawing on his own experience as a teacher and the history of schooling. He then demonstrates how schools turn children into consumers. Despite the fact that he believes that public education cripples young minds, he concludes by offering a solution. Although Gatto arguesRead More Buyer Behavior and Branding1814 Words   |  7 Pagescompetitive rewards to a firm which leads to be a magnet to the customers. Consumer behaviour identify how clients make purchase and leverage decisions and how they use and dispose of the purchase goods or services therefore we can realize the importance and grandness of consumer behaviour for a seller point of view and as a critical process during the decision making process. A marketer needs to discover who their consumers are and to be ready to be up to sell their products, generate revenue andRead MoreThe Wiggles as a Popular Culture Essay799 Words   |  4 Pagesas television and the internet, have globalised into an internationally recognised franchise. By definition, a popular culture has four characteristics; they are associated with commercial products, develop from a local to international scale, allow consumers to have widespread access to it, and are constantly changing and evolving. The Wiggles can be classified as a popular culture due to its conforming to these characteristics. The group conforms to these characteristics by having much a ssociatedRead MoreGlobalization Is An Indispensable Influence On My Life And Surroundings1080 Words   |  5 Pagescustoms. Globalization has made the world become a global marketplace for items, ideas, and culture unimpaired by national boundaries. In many ways because of globalization the world has seemingly grown â€Å"smaller† by connecting nations and their people. In my life, the effects of globalization are visible in my experiences as a consumer, media enthusiast, and worker. Reflecting on my experiences as a consumer, globalization has allowed for the commodity market to greatly expand by making foreign andRead MoreDescription Of Clinical Problem Of Mental Health Care1238 Words   |  5 Pagesareas does not mean that consumers cannot have the same access. Transportation to mental health follow up appointments can be challenging for rural consumers especially the elderly. Therefore, access can be challenging but with the education of consumers and their families, today consumers have a choice of whether or not to seek mental health services. In the rural areas, there are many primary physicians. The primary physicians can be the catalysts for ensuring consumers that require mental healthRead MoreReview Of Subject . This Essay Describes How Values And1348 Words   |  6 PagesReview of Subject This essay describes how values and demographics have changed in American society over the last 30 years, and how the changes have impacted marketing to American consumers. It starts with an overview of consumer behavior model which includes the influences on a consumer decision process, and how businesses can be successful in being the chosen brand in the decision process. It covers the three categories of values: self-oriented, environment-oriented, and other-oriented, and exploresRead MoreThe Irrational Consumer Culture Surrounding Education905 Words   |  4 PagesIn his book Why Teach?, Mark Edmundson constructs an argument about the paradoxical consumer culture surrounding education. The Virginian professor takes a stance on the problems that he has both experienced in his own classroom and observed on campuses, and he approaches each problem in turn, making significant claims which are assigned appropriate blames. His essay, â€Å"Liberal Arts Lite Entertainment,† ori ginally published in 1997, is broken into six sections and begins with his experience at his

Thursday, May 7, 2020

Altruism, Trust, Integrity, And Professionalism - 3879 Words

Abstract: Altruism is a feeling and behavior that shows a desire to help other people and a lack of selfishness. Professional organizations have codified standards of conduct or ethics. The United States Army (Army) is a branch of military service and one of the nation?s professions of arms. The Army demonstrates professionalism through trustworthiness, performance of duty, and strength of character. Each of these has an established standard based on statute, regulation, or doctrinal principle. Standards may apply to the individual and/or the unit. When trained, the Army has established the task, condition, and standard. This writing builds upon current Army doctrinal considerations and focus on the development of altruistic ethics in the Army. Key Words: Altruism, trust, integrity, servant leadership, selfless, individual, corporate, professional Why Standards are Important Altruism is feeling and behavior that shows a desire to help other people and a lack of selfishness (Merriam-Webster, 2016). Correlating with Howard and Korver’s (2008) Platinum Rule, altruism is doing for others as they would have us do for them. Professional organizations, including the American Bar Association, the American Medical Association, and the Automotive Service Association have codified standards of conduct or ethics. The Army is a branch of military service and one of the nation’s profession of arms. The Army is a professional organization and demonstrates professionalism throughShow MoreRelatedThe Importance Of Professionalism Within The Nursing Field889 Words   |  4 Pagesthe importance of professionalism within the nursing field. Nursing professionalism should be demonstrated inside and outside of the work area, such as: the nurses’ appearance, during patient interactions, interaction with other health care providers, and anytime you are repre senting the health care facility. Being professional is not only expressed verbally but also non-verbally; your first impression or how you present yourself to your patient is important to establish trust and a therapeutic relationshipRead MoreComponents that Make up an Accountable Nurse1066 Words   |  4 Pagesweaknesses it allows safety, altruism, and integrity to be demonstrated within the healthcare setting as well as promoting beneficence and dignity for better patient care. â€Å"We are more effective in anything that we do when we understand ourselves, the way we think, and where our values are in reference to others as well as our personal strengths and limitations† (Gokenbach, 2013). When deciphering nursing accountability and values that make up professional behavior, altruism, by placing the welfare ofRead MoreProfessionalism And Health Care Practitioners938 Words   |  4 PagesProfessionalism in Dentistry â€Å"Profession† sometimes is seen as a similar thing to the â€Å"occupation†. However, these two terms have different definitions that are not interchangeable with one another. â€Å"Professionalism† in Grasekemper’s study (2011) defined as: â€Å"[a] collective of expert service providers who jointly and publicly committed to always give priority to the existential needs and interests of the public they serve above their own and who, in turn, are trusted by the public to do so† GenerallyRead MoreThe Health Insurance Portability And Accountability Act ( Hipaa )1232 Words   |  5 Pagesprescriptions, lab work, or test results. ¹ In this particular case scenario, a healthcare employee not only breached HIPAA in regards to publically releasing a patient’s PHI without the consent of the patient, but they also betrayed their patient’s trust. Regardless of any personal relationship a physical therapist would have with another healthcare professional, steps must be taken to assure that this breach in patient confidentiality is rectified and that a similar mistake is not made again. ThisRead MoreBefore The Beginning Of Our Discussion On Professional1309 Words   |  6 Pagesprofessional in simple terms is a member of a profession but to really grasp the complexity of this term this needs to be expanded. Professionals are governed by codes of ethics conduct and regulations. They profess commitment to competence, integrity, morality, altruism, and the advancement of public virtue within their professional domain. Specialists are accountable to those they serve and to society as a whole (Cruess, Johnston Cruess, 2004). The concept of identity in the healthcare field is vastlyRead MoreConcept Of Person Centred Care2174 Words   |  9 Pagesloved ones and they are central to the quality of care that is experienced. (Walton 2014). Professionalism in nurses describes the skills, behaviours and values common to those practicing medicine. The concepts include the maintenance of proficiency, for a unique body of knowledge and skill-set, cohesion to ethical code of conduct, accountability, personal integrity, a commitment to self-regulation, altruism and the use of discretionary judgement. (Young 2010) To enable individuals to improve, maintainRead MoreChristian Leadership Paper. Our Healthcare System Is In4065 Words   |  17 Pagesdilemmas arise in healthcare in response to clinical decisions related to the needs, beliefs, and preferences of patients and families. Other dilemmas result over concerns about the integrity, competence, or actions of other healthcare professionals. Preserving human dignity, relieving suffering, equality, integrity, and accountability are essential nursing values (Kangasniemi, Pakkanen, Korhonen, 2015). Nurse leaders have an obligation uphold these values as they advocate for patients, the professionRead MoreValue Based Leadership and Spirituality in the Workplace6185 Words   |  25 Pagesthe market that measure a person’s values. The Motives, Values and Preferences Inventory (MVPI) for example, measures values over ten subscales that indicate how the person’s value structure lies. These subscales include Aesthetics, Affiliation, Altr uism, Commerce, Hedonism, Power, Recognition, Security, Science and Tradition. This tool is apparently used widely for managerial selection and development (Fernandez amp; Hogan, 2002). The sources of values, as well as good personal and organisationalRead MoreEssay about Profession of Arms11066 Words   |  45 PagesProfessional Soldiers are â€Å"volunteers...bonded with comrades in a shared identity and culture of sacrifice and service† Army leaders establish a professional identity and culture rather than one of only a government occupation. Such culture sponsors altruism, selfless service to the nation, and ethos toward the Army and its mission. It sponsors continuous self-assessment, learning, and development that together enable the Army to be an adaptive, learning profession. Within that culture, members of theRead MoreDissertation Proposal on Managing Diversity of Workforce18916 Words   |  76 Pagesto address the other research questions: 1. Creativity 2. Management 3. Achievement 4. Surroundings 5. Supervisory relations 6. Way of life 7. Security 8. Associates 9. Esthetics 10. Prestige 11. Independence 12. Variety 13. Economic return 14. Altruism; and 15. Intellectual stimulation (Super, 1970). According to Murphy, Conoley, Impara (1994) the Work Values Inventory is â€Å"designed to measure the values which are extrinsic to as well as those which are intrinsic in work† (p. 998). The survey

Wednesday, May 6, 2020

How Do You Acquire Knowledge - 992 Words

How do you acquire knowledge? How can we know the nature of reality? That is the question that epistemology asks. But what is epistemology itself and where does it come from? Epistemology focuses on studying knowledge and justified beliefs. What is it that makes knowledge enough and what makes justified beliefs justifiable? Immanuel Kant was a German philosopher born on April 22nd, 1724. He was the man who attempted to build a bridge between the empiricists and the rationalists. When looking at these two schools of thought one can see that they truly are polar opposites. Empiricist s focus is that all knowledge becomes known to us through the senses. Knowledge is experience based. John Locke attempted to explain this stance by dividing this theory into two ideas. The first is that there are simple ideas and the second is that there are complex ideas. Simple ideas are based on what we see. Factors like color, shape, size, texture, etc. come into play here. The complex ideas are simple ideas combined. Rationalists on the other hand believe in â€Å"innate ideas, reason, and deduction.† (Clay) They believe that we have some ideas, some knowledge before we are born. You also obtain knowledge through reason. They do not agree with the empiricists because they believe that the senses cannot give reasons. They only give opinions. Our senses can not always be trusted because they can lead us to believe something that is not. A prominent figure of of rat ionalism is Descartes.Show MoreRelatedThe Human Experience : An Abstract Concept Essay1371 Words   |  6 Pagescategories and the way one acquires new knowledge is no exception. Leaders in education are still trying to place students into learning categories that they can understand and control. These attempts have not been successful because not only do we all learn in different ways, but the way in which we attain knowledge is diversified by our ever-changing present circumstances. Human beings and their experiences are complex and diverse and should be imagined as such. Acquiring knowledge is an abstract conceptRead MoreDifference Between Ownership And A Sense Of Self1287 Words   |  6 Pages Anywhere in the world, someone acquires something, whether it be money, a car, or even an idea. We can â€Å"own† many intangible and tangible items in life, but how does ownership relate to a sense of self? This question has been constantly answered for centuries through intelli gent people like Plato, Aristotle, and Jean-Paul Sartre. However, the question has received no agreeable answer. In the end, people will agree that there is a strong and positive relationship between ownership and a sense ofRead MorePhysicalism Vs Knowledge Argument1429 Words   |  6 Pagesarguments is the knowledge argument. The knowledge argument illustrates that physicalism is false. The knowledge argument was created by Frank Jackson and he explained this argument in his paper, â€Å"What Mary Didn’t Know.† This paper introduces the reader to a thought experiment that focuses on Mary, a scientist, who is locked inside of a black and white room. While she is in this room, she learns everything about the physical world and she knows every fact. The knowledge argument considersRead MoreArtifact Speech678 Words   |  3 PagesGetter: How many of you like to travel? How many of you wish that you had all the time and money to travel around the world? I co nsidered myself privilege to have the opportunity to visit different countries of the world. Some of the countries that I have visited include Japan, Singapore, Canada and the United States. B.Thesis Statement: This globe represents different countries I have visited and the countries I have yet to see. This globe also represents my desire to seek and acquire knowledgeRead MoreRelationship Between Ownership And A Sense Of Self1334 Words   |  6 Pages Anywhere in the world, someone acquires something, whether it be money, a car, or even an idea. We can â€Å"own† many intangible and tangible items in life, but how does ownership relate to a sense and development of self? This question has been constantly answered for centuries through intelligent people like Plato, Aristotle, and Jean-Paul Sartre. However, the question has received no agreeable answer. In the end, people will agree that there is a strong and positive relationship between ownershipRead MoreThe s Theory Of Knowledge1664 Words   |  7 Pagesbeings, we have the natural propensity to acquire knowledge from our evolving environment, through different ways of knowing such as perception, reason, emoti on and language. Knowledge can be defined as information acquired from experience or education or the awareness of a situation. Thus, denoting experience, education and awareness as the roots of knowledge. Consequently, if a knower is not able to experience an event or be educated, the concept of knowledge may cease to exist. Therefore, in orderRead MorePlato, Augustine And Aquinas962 Words   |  4 PagesHow do we know things? Where does our knowledge come from? Plato, Augustine and Aquinas all had different ideas of what was the true definition of knowledge and how you are able to acquire that specific notion of knowledge. Plato claims that we are only able to acquire it through reason. What does he mean by reason? How would Augustine and Aquinas respond to his claims? Among these three I will accept one theory and give you the reasons of why I believe it more than the others. Do we obtain it throughRead MoreThe Invention Of Lightning Rod1601 Words   |  7 Pages â€Å"When the only tool you have is a hammer, all problems begin to resemble nails† (Abraham Maslow). How might this apply to ways of knowing, as tools, in the pursuit of knowledge? It is possible that if we do not use Ways of Knowing in a too contracted and consistent way, it may limit the expanse and form of knowledge we are able to acquire. When attempting to acquire knowledge, one must have assets that will assist the process of solving issues. To a certain degree, Ways of Knowing are not sufficientRead MoreWhat Makes A Good Way For Students?1446 Words   |  6 Pagesphilosophy you are able to think outside of the box. Expand your imagination and gain knowledge of how other people see and have to terms with the world around us. It is extremely interesting in trying to find the answers to questions that have been unanswered for hundreds of years. It helps put many aspect of life in perspective and give life a greater meaning. It teaches you to understand how something takes place. A perfect example would be taking an acetaminphen for a headache. You know thatRead MoreProject Classroom Makeover By Cathy Davidson1384 Words   |  6 PagesIn earlier times, t he acquisition and spreading of knowledge was not used to improve society. Instead, it was used to have control and to exclude certain groups. It may have been agreed that there needed to be a change in the way that the education system was set up. In her essay, â€Å"Project Classroom Makeover†, Cathy Davidson discusses how the â€Å"one size fits all† model of learning hinders students from learning in a new and modernized way. She suggests the notion that using technology to teach and

Milkweed Free Essays

Stephanie Flores Per 2 Milkweed Book Report The book my class was told to do our book reports was on Milkweed. This book is written by the famous author Jerri Spinelli. In this novel, there are three main characters which are Misha Pilsudski, Janina Milgrom, and Uri. We will write a custom essay sample on Milkweed or any similar topic only for you Order Now Misha is a young boy in the beginning of the story that has no family, lives on streets, and steals food from people to stay alive. He later joins a big group of kids who also steal food, and they live together in places that are abandoned. The leader of this group in called Uri. Uri is a very intelligent, young man who has red haired. Since he doesn’t look like a Jew, he ends up becoming a Jackboot at the end of the story. Janina Milgrom is a Jewish little girl who meets Misha when he steals food from her garden. This book is set in the year 1939 when World War 2 is barley starting out in Warsaw, Poland. It’s happens during the Holocaust. Another possible theme for this book is that your identity means everything. Before Uri named Misha, Misha was a nobody. He had no friends, and he just kept on running for forever. His identity was born when Uri gave him his name and his fake life story under the barbershop. Misha was very proud of his identity, and when somebody asked him who he was, he said his story it like it was the greatest thing in the world to him. One event in the story that contradicts this is when Uncle Shepsel tries to give up his identity as a Jew. His efforts were pretty good, but they still weren’t successful in the end. The last possible theme that I think is good for this book is to never have fear and if you do have fear, you won’t survive. One event that supports this theme is when Uri tells the other orphan boys that if you have fear you won’t survive on the streets. This is true because if the boys had fear to steal the food from stores and people they would mess-up a lot or not even do it. If that happened, they would either get caught and killed, or just end up starving cause of hunger. They key point of stealing the food was to be invisible and if you had fear, you wouldn’t be invisible. I learned many things about the historical events that occurred in this story. I learned that all the Jews had to move to a place called â€Å"the Ghetto†. It seems weird that people can be so mean to others just because they’re a different religion but they’re still good people on the inside. Another thing I learned was what the Holocaust was. I never really understood what it was, and surprisingly it’s very interesting to learn about once you get deeper into it. I’m actually very shocked in learning how the way people used to live during those times. It’s crazy to think that little kids my age and even younger would be living in the streets stealing food for a way to survive. Also it’s unbelievable, how it says that a lot of different families can would be sharing space in a tiny room. I was very surprised while reading this book because I didn’t think I would end up liking it. It was actually very good, and it taught me many things I didn’t know about how times were in other places back then. I liked how the author described everything very detailed, and while I was reading the book I could picture some events in my time. It got me thinking of how fortunate I am right now, in having all the things I have. One thing I didn’t like was that the chapters were very short and it would make it harder for me to stop reading it. I would recommend this book to my friends. Milkweed by Jerry Spinelli was an overall good book. How to cite Milkweed, Essay examples

Milkweed Free Essays

Stephanie Flores Per 2 Milkweed Book Report The book my class was told to do our book reports was on Milkweed. This book is written by the famous author Jerri Spinelli. In this novel, there are three main characters which are Misha Pilsudski, Janina Milgrom, and Uri. We will write a custom essay sample on Milkweed or any similar topic only for you Order Now Misha is a young boy in the beginning of the story that has no family, lives on streets, and steals food from people to stay alive. He later joins a big group of kids who also steal food, and they live together in places that are abandoned. The leader of this group in called Uri. Uri is a very intelligent, young man who has red haired. Since he doesn’t look like a Jew, he ends up becoming a Jackboot at the end of the story. Janina Milgrom is a Jewish little girl who meets Misha when he steals food from her garden. This book is set in the year 1939 when World War 2 is barley starting out in Warsaw, Poland. It’s happens during the Holocaust. Another possible theme for this book is that your identity means everything. Before Uri named Misha, Misha was a nobody. He had no friends, and he just kept on running for forever. His identity was born when Uri gave him his name and his fake life story under the barbershop. Misha was very proud of his identity, and when somebody asked him who he was, he said his story it like it was the greatest thing in the world to him. One event in the story that contradicts this is when Uncle Shepsel tries to give up his identity as a Jew. His efforts were pretty good, but they still weren’t successful in the end. The last possible theme that I think is good for this book is to never have fear and if you do have fear, you won’t survive. One event that supports this theme is when Uri tells the other orphan boys that if you have fear you won’t survive on the streets. This is true because if the boys had fear to steal the food from stores and people they would mess-up a lot or not even do it. If that happened, they would either get caught and killed, or just end up starving cause of hunger. They key point of stealing the food was to be invisible and if you had fear, you wouldn’t be invisible. I learned many things about the historical events that occurred in this story. I learned that all the Jews had to move to a place called â€Å"the Ghetto†. It seems weird that people can be so mean to others just because they’re a different religion but they’re still good people on the inside. Another thing I learned was what the Holocaust was. I never really understood what it was, and surprisingly it’s very interesting to learn about once you get deeper into it. I’m actually very shocked in learning how the way people used to live during those times. It’s crazy to think that little kids my age and even younger would be living in the streets stealing food for a way to survive. Also it’s unbelievable, how it says that a lot of different families can would be sharing space in a tiny room. I was very surprised while reading this book because I didn’t think I would end up liking it. It was actually very good, and it taught me many things I didn’t know about how times were in other places back then. I liked how the author described everything very detailed, and while I was reading the book I could picture some events in my time. It got me thinking of how fortunate I am right now, in having all the things I have. One thing I didn’t like was that the chapters were very short and it would make it harder for me to stop reading it. I would recommend this book to my friends. Milkweed by Jerry Spinelli was an overall good book. How to cite Milkweed, Essay examples

Entrepreneurship in the Pacific House-Free-Samples -Myassignment

Question: You are required to Draw Up a Comprehensive Strategic Plan (Business Plan) for an Entrepreneurial Venture that you have Identified. Answer: Description of the organization The organization that has been chosen for this particular project is the Pacific House which is a food organization. It is situated in Melbourne in Australia. Pacific House is a restaurant that concentrates on the selling of foods like crabs, lobsters and many other sea-foods. The restaurant focuses on the sale of the sea foods. The restaurant initially started with sea foods but later it slowly started to focus on the beverages. The organization brought about beverages like coffee, different flavors of tea, chocolate lashes, and all types of soft drinks. It did not happen in one single day. It was the outcome of a year-long process. At present the company has a huge chain of customers. The company is situated in the suburb area of Melbourne. Mission of the organization The mission of the organization is to ensure good quality of food at reasonable prices across to cater to the needs of the global population. The organization aims at providing proper food to the families. It aims at providing healthy and hygienic food to the people and makes their food experience a loving one and a memorable one. The organization looks forward to provide comfortable dining experience to all the global customers. It also looks forward to provide various ranges of cuisines in to the foodies who love to have different variety of foods. The further mission of the organization is to establish long term relationship with the customers. Long term objectives of the organization The organization belongs to a food industry and therefore the long term objective of the organization includes the launch of more outlets. The organization majorly focuses on the Chinese cuisine and sea-foods. The company should therefore concentrate more on Chinese population and the population that loves to have sea foods like the people of the continental region (Thyil 2014). This can happen only through market research and market segmentation. To create a remarkable position in the market it is required for the organization to think about the long term goals and enhance long term relationship with the customers it is important for the company to maintain the quality of the food. It will ensure a good relationship with the customers in the future and will a long term placement in the market (Schaper, et al 2014). The Industry description The industry in which the organization belongs to is the food industry. The food industry is one of the biggest trends in the upcoming new ventures. The food industry depends completely on the taste of the customers of a specific region. For example, Rice is the staple food of a specific region; for example, in Asia people prefer to have rice. Wheat is the fixed favorite choice of food of a specific region (Siqueira, Webb and Bruton 2016). In many European countries bread is the staple food of many people. The pacific House deals with the sea food and the Chinese food. The people of Australia love sea food, this is the reason it is a unique concept and it is therefore making gradual progress in the competitive market. Compared to Australia this cuisine would be more popular in China as the people of China would love to enjoy this cuisine more. The unique thing about food industry is this is a industry that will never face set back as people will never change their habit of having foo d and with the growing work pressure in today`s world the need of quality time between the member of the family will not decrease but will increase. It is possible only they can spend some time outside in some restaurant while having food together (Schaper 2016). Source: (Taylor et al. 2014). Competitive analysis The restaurant should bring a change in the cuisine. The Chinese and the sea food cuisine are good but some innovation should be made in the menu in order to survive in the competitive market. The restaurant is located in the suburb and hence it should open more branches so that it can reach out to more people. In order to survive in the market the company has to maintain the quality of food and it should also concentrate on the interiors of the same. The restaurant should also concentrate on opening of new branches in some other regions to expand the business. It includes the strategy of making the restaurant more popular. Pacific Home should bring out strategies like offering special discount to the customers, offering combo foods at reasonable price in order to give competition to the other restaurants of the same region. The other competitive strategy includes the promotion through advertisements. The restaurant print pamphlets that will include the details of the offers of the r estaurant and they should be distributed in maximum areas. The restaurant is situated in the suburb. It should open more branches in the city to attract more customers. It should approach investors to launch a franchisee to expand the business in order to survive in the competitive market (Rose 2017). Company highlighting Pacific house restaurants Other restaurants of the same region Market information Food and all types of beverages In maximum restaurants there is only food and not beverage. All kinds of beverages are not sold in maximum restaurants. Product information Sea food and Chinese cuisine Typical Australian cuisines like baked foods, fruit bars and Chinese cuisine SWOTT information a. The main strengths of the restaurant are their exclusive nature of food that they offer, mainly Chinese seafood, which is a rarity for the region. B. weakness for Pacific House is that they are located in Richmond, the inner suburb of Melbourne, where the footfall is little less. C. the price of the foods is comparatively more which might be a big threat as this region is not developed and the people of this region might not afford it. D. through market research they can develop more on their price range and quality. a. The strength of other restaurants is their exclusive range of authentic Australian food. B. weakness for other restaurants in these regions is that they are not well developed as they have poor interiors and not exclusive cuisine. C. The variety of the cuisine is the biggest threat of other restaurants in these regions. D. the other restaurants can improve on their variety. It has the opportunity to bring more variety on the products and interior of their restaurants.s Identification of key success factors The key success factors of Pacific House, a seafood restaurant in Victoria are elaborated as under: The restaurant deals in quality Chinese seafood and BBQ dishes, which are a source of craving for people of that region and act as a factor for success. As Pacific House is located in suburban region, mainly known for places of shopping, so the restaurant would always attract customers, which would lead to increase in sale and hence generate revenue for them (Ban 2012). The ambience of the restaurant, cordial behavior of the staff and on-time delivery of services, all contribute a lot towards the success of this restaurant. Detailed SWOT analysis for Pacific House SWOT analysis refers to the technique through which an organizations strengths, weakness, opportunities and threats get identified, which ultimately helps in planning for the future. Internal Analysis Internal Analysis would look into the Strengths and Weaknesses of Pacific House. A short description of the two aspects is given below: Strengths One of the main strengths of the restaurant is their exclusive nature of food that they offer, mainly Chinese seafood, which is a rarity for the region (Bengtsson and Seddon 2013). Another significant strength for the restaurant is that, they provide prompt service without compromising on the quality. Weaknesses A major weakness for Pacific House is that they are located in Richmond, the inner suburb of Melbourne, where the footfall is little less. The items offered by the restaurant are specific to the needs of a particular region, with no variety (Frost and Laing 2016). With Australia having people from all across the world, catering to the needs of the customers in a wider scale is a must. External Analysis External Analysis would take care of the Opportunities and Threats for Pacific House. The two aspects are discussed as under: Opportunities Pacific House has ample of opportunities to attract more customers in their restaurant if they can expand their base of items. Through proper market research, they can aim understand the type of customers residing in the region and accordingly customize food items for them. Threats Sea food items and BBQ dishes, which are mainly offered by Pacific House, is a major threat for the restaurant as they might lose out on their potential customers due to lack of variety. People out of the suburban territories are not aware of the fact that Pacific House exists and what they offer to their customers. Hence, they might lose out on a major amount of the revenue (Salzberg 2016). The Growth Potential Strategies Identification of potential strategies Every organization aims to design certain strategies which would help in growth. The strategies are framed out as follow: Pacific House can introduce bakery items into their menu through which they can attract more and more customers, who might be interested in having cakes and pastries (Strickland 2013). The restaurant can advertise in leading newspapers, journals to inform people about the additional food items and opening of outlets in other locations. Evaluation of potential strategies The growth potential strategies are evaluated below: Bakery items have great potential for making any restaurant grow as they are generally quick bites and people can have them on the go. This would also lead to promotion through word of mouth (van der Meer 2012). Advertisements in leading newspapers and journals would help make people aware of the best offers on certain items, thus reach out to the customers on wide scale (Kim Kim and O'Neill 2013). Business plan Pacific House is a restaurant for Chinese and sea food that would be serving authentic Chinese and sea delicacies. These would be made to arrange in ensuring the Chinese and sea food would be authentic and of best quality made for every customer out there. Pacific House aims at providing delightful Chinese food and different types of beverages made with special care and in. There has been a considerable amount of growth in the amount of Chinese ready-made foods are being provided by the convenient stores and supermarkets in the recent years and many food stalls in different shopping malls (OMahony and Lobo 2017). The opening time of Pacific House store was being determined by several factors, this takes in the higher interest volume on the service of the lunch and dinner during the time of the primary research. It was being suggested by numerous of the participants that the business should release during the lunch time that is after 12 noon and in the evening after people return back from their work. Pacific House also took into consideration the opinions of the interviewees related to the busy opening hours for both the businesses in determining proper hours of trading for the same. It was being decided that the business would remain open from 11 A.M to 11 P.M. It would remain open for lunch and dinner that is from 12 Noon in the afternoon and after 7 in the evening when people will come to have their evening snacks and continue to stretch for dinner. The owners of the Pacific House started this business as a part time job initially. There are three founders of the restaurant. They planned that one would look into the accounts, one would look after the legal matters and the other would look after the availability of the raw materials that is necessary for conducting the business. This was their initial planning. From their gradual planning in the past, today they brought the restaurant to a good position (N. Bolton, et al 2014). Once the business has started trading, Pacific House has intent in establishing positive relationships with the confined community along with the local business. This is for the fact that the sea foods like crabs, lobster and different fishes would be prepared newly and daily. The products which would not be sold have been decided to be donated to the local food bank and to other neighboring homeless shelters. Pacific House would also be working with the domestic business for sourcing the components needed in manufacturing the core products of the business (Moodie, et al 2013). The only paid form of advertisement tool would be the business cards and the flyers and the pamphlets that would be used in giving the essential information of the business to the general public along with the initiatives like the loyalty schemes and discounts. It would be distributed in every household with newspapers in early morning. One of the key strategies of marketing for the restaurant has been deciding on the use of the social media as it would be facilitating the business in communicating with the customers and are also able to retort to any of the unexpected circumstances. It has been found that online adults ageing from 18-35 would in all probability be following a brand via the social networking sites. Around 80 per cent of the consumers having good service of social media knowledge with a brand are in all possibility be recommending the same to others. It has become important even for the small stores and organizations to go for the visual content which is stated to be 30 times more expected in getting shared on the social media platform than the other sorts of content (Mialon, et al 2016). Pacific House would be operating as a sole trader and would be in the segment of micro industry as one employee would be engaged. Due to the comparatively low start-up expenses involved within the business, the key resource of finance at the commencement would be the individual savings of the owner which is 5000 AUD and family investment of 6000 AUD would not have to be repaid. The owners investment and his family would be covering the total costs meaning the business would not be requiring any outside loan like that from banks (Meyer, et al 2017). Available Resources 70,000 AUD Requirement for Borrowing 20,00 AUD First Year Sales figures: 90,000 AUD First Year Net profit: 30,000 AUD Business Planning Structure: The sort of ownership in which Pacific House would be adopting is the set-up of a sole trader or as known as the sole proprietor. The owner is exclusively accountable for the business actions and if it runs into difficulty then the owner would be completely accountable for the liabilities (Bolzani, et al 2015). Offering of employment would also be improving the local economy as more of the local residents could enter into employment. The restaurant would be operating as a micro business as it would be highly implausible that the business would be employing above 15 employees, especially within the period of the first two years. The business would only be focusing on employing two members of the part-time staff once it has been off and running for five months (Jones, et al 2016). Business Name: The business name has been one of the significant factors as it is important for the customers in remembering the name. The name needs to be brief and attractive ensuring that it would be pertinent to the sort of the product or service in which the business would be making a contribution (Chaston 2017). After exclusive research work and taking into consideration, the name Pacific House has been selected for this business. 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